If you’re using AdSense on your sites, getting your site disabled by Google, or your zoicntire account banned by AdSense, is probably one of your biggest fears!
At Riviton, an Internet marketing consulting agency, we hear about many horror stories about those who got their accounts banned and entire AdSense accounts disabled. Some accounts even banned with over $700,000 (USD) payable earnings in one month with no resolution. This definitely NOT something you ever want to happen!
Google is very serious about those that try to “game” the system and if you get on their bad list, you won’t last long! Google and AdSense is trying to protect those those that spend huge amounts of money in total via AdWords to market their ads on sites. When someone tries to “game” the system with dodgy ad layouts or questionable traffic it won’t be long until you’ll be banned, forever! Always make sure you follow all program policies and read the tips below.
Trust us, you don’t want this to happen, that’s were about to give you these tips on how to stay on Google’s good side when it comes to Adsense compliance:
1. Accidental Clicks – This is a huge reason that many accounts get banned. Google’s automated system can detect when accidental clicking occurs and you don’t want this to happen! To prevent accidental clicks, make sure your AdSense ads don’t trick users Into thinking it’s part of the content.
Things you DON’T want to do:
- Don’t place buttons close to an AdSense unit that might trick users into accidentally clicking the ad.
- Don’t put text prompts to click the ad, OR text asking a user to click another area to make another action, then putting the ad before that element. This can trick people into clicking ads and create a negative experience.
- Don’t place any ads larger than 320X100 above the fold when viewed on mobile. When you view the post that displays your the ads on mobile, no advertisement should be showing in the fully loaded view that is larger than 320X100. At Riviton, we’ve personally witnessed many sites getting banned by AdSense by violating this policy and placing large square ads that show up at the top of the page on mobile. Don’t do what they did! (If you’re worried about correct placements, you can use a service like Ezoic Layout Tester to ensure all placements are acceptable. We use this on our clients sites and it’s the safest solution if you want to protect yourself from getting banned)
2. Invalid or fake traffic – Paying for traffic or participating in click exchange to get clicks is also one of the fastest ways to get you banned. Google is always on the lookout for these groups on Facebook and social media. You’ll be their next target if you participate in invalid ways of obtaining traffic and clicks. Paying to boost your posts on social media via paid advertising can bring quality traffic and is OK to use, but be careful. If you notice unusually high CTR, it could be a sign your users are accidentally clicking ads – you don’t want this!
3. Copyrighted Material – If your site promotes, gives access to, or in any other way encourages copyright infringement in any way, you should stop immediately. This can get you banned immediately if Google finds out and they’re always reviewing sites to ensure content is original.
4. Copied textual content – Some sites copy complete articles, word-for-word. This is against AdSense and can also get you banned. Google Adsense only wants their ads showing on quality sites with original textual content. If your content is original, don’t put Adsense on it. Additionally if your site has other links which copy other people indexed in Google, you can also get banned. The Google spiders are good at detecting when someone copies content which has been previously published. It’s not worth the risk, be original. 100% original.
5. Video sites – Posting ads alongside Embedded videos is acceptable, but if you’re posting videos without any textual content to tell the story, you may run the risk of a warning or possible ban. Always put at least 200-300 words of possible. These words must be 100% unique and not copied.
6. Don’t exceed MAXIMUM ads on one page – At this time, Google AdSense only allows 3 main display ad units on each page. The only way to get around this and still be in compliant with Adsense TOU’s is to link your account with Ezoic. Ezoic can allow you to serve up to 5 display units and become a PREMIUM publisher. If you’re not using Ezoic for AdSense, DON’T place any more than 3 display units per page, or risk getting suspended.
7. Content that won’t make Google AdSense happy – What you post matters. If you post questionable content on your blog, don’t use AdSense. Examples of this content can be seen below:
- Porn, Adult material
- Violent content
- Racial content
- Pages selling Drugs, Alcohol (Beer or hard alcohol)
- Pages selling Weapons and ammunition
- Distribution of course work. Eg: Student Essays
- Pages that host any hacked content or stolen content
8. Get your AdSense account managed – if you’re worried, get protection! One of the best ways to keep yourself from getting banned by Google is start using a Google Certified Publisher. There are a few options available, but Ezoic seems to be the best service right now. By using Ezoic, they will manage your account and make sure you are in 100% compliance with Google’s policies. There may be cases where you could still get yourself banned, but in most all cases, using Ezoic with your AdSense account will give you a greater level of protection. Because they are a Certified Google Publishing Partner, they have first line communication with Google and can receive warnings about your site before you get the official letter that you’re banned. This helps a lot, because it gives you a chance to fix the issues without it becoming an account level violation. Like always you still must comply with all terms and conditions while using Ezoic with your AdSense. There also may be other options to become a Google Publishing Partner, but at this time you must use Ezoic, or another publishing partner.
9. Painfully high CTR – If your CTR seems to be abnormally high, you’ve got a problem and it must be fixed ASAP. In our experience on an average blog, CTR above 4.5% consistently is a RED FLAG. This could be normal if your site is within an extremely tight niche, but if your sending general traffic to your blog and your seeing CTR above this amount, there may be some need for concern. You will need to asses your layout and make sure your ads are compliant on all devices including smaller mobile devices and fix the problem before it becomes an account level violation. (i.e. Remove 336×280 ad spot from the top of your page for any mobile traffic above the fold)
10. Bad incoming referrals – Always watch your referrals carefully, if you start to receive visits from a porn site, Google can pick up on this and you you’ll be banned. Many people don’t know this, but we’ve personally had clients who had to do a lot of work to recover from someone spamming their IP profile by sending bad traffic just to get them in trouble. If you see this happening, you’ll want to block the incoming IP address from your server. Joining CloudFlare can also help prevent bad traffic in only some circumstances. Always watch your traffic carefully, especially if you’re receiving over 1,000,000 impressions/month and becoming a popular site.
11. Bad outbound links – If you have links from your site going to bad sites that are also against Google’s content policies you can also get in hot water fast! (i.e. Porn, illegal downloads, illegal movie hosting sites, etc…) NOTE: If you get hacked, turn off all ads until your malware or spammy links are gone. You could potentially get banned if your hacked site has bad outgoing links. They can be. detected by the Google spiders…You don’t want that!
12. Invalid ad locations - AdSense has several ads which are approved to be sticky on mobile, but in general, you should never modify code from AdSense and never place it in a sticky box on desktop. Some people think they can get away with this, but it’s not a good idea! It should be obvious, but also keep in mind that placing ads on a 404 page, exit pages, login pages, or empty pages with no content is prohibited by AdSense.
In summary, AdSense is very strict on their policies, however their platform is the best. We’ve personally tested many alternatives, but AdSense always serves the best ads available. If you’re unsure about your layout and scared about getting banned, you can always protect yourself by joining an AdSense partner program. We suggest joining the Ezoic Google Certified Publishing Partner program, or other program.
Getting greedy never pays (literally) – Be very careful and follow all AdSense policies and you can become highly successful while using AdSense!